diff --git a/src/Contracts/StorageDriver.php b/src/Contracts/StorageDriver.php
index 60b1801c..6cb526a3 100644
--- a/src/Contracts/StorageDriver.php
+++ b/src/Contracts/StorageDriver.php
@@ -29,4 +29,12 @@ interface StorageDriver
      * @return Tenant
      */
     public function findByDomain(string $domain): Tenant;
+
+    /**
+     * Check if a tenant can be created.
+     *
+     * @param Tenant $tenant
+     * @return true|TenantCannotBeCreatedException
+     */
+    public function canCreate(Tenant $tenant);
 }
diff --git a/src/Contracts/TenantCannotBeCreatedException.php b/src/Contracts/TenantCannotBeCreatedException.php
new file mode 100644
index 00000000..2bfae8e7
--- /dev/null
+++ b/src/Contracts/TenantCannotBeCreatedException.php
@@ -0,0 +1,15 @@
+<?php
+
+namespace Stancl\Tenancy\Contracts;
+
+abstract class TenantCannotBeCreatedException extends \Exception
+{
+    abstract function reason(): string;
+
+    private $message;
+
+    public function __construct()
+    {
+        $this->message = 'Tenant cannot be craeted. Reason: ' . $this->reason();
+    }
+}
\ No newline at end of file
diff --git a/src/DatabaseManagerv2.php b/src/DatabaseManagerv2.php
index 0d648e01..e5894f7e 100644
--- a/src/DatabaseManagerv2.php
+++ b/src/DatabaseManagerv2.php
@@ -57,4 +57,15 @@ class DatabaseManagerv2
         $this->database->reconnect($connection);
         $this->database->setDefaultConnection($connection);
     }
+
+    /**
+     * Check if a tenant can be created.
+     *
+     * @param Tenant $tenant
+     * @return true|TenantCannotBeCreatedException
+     */
+    public function canCreate(Tenant $tenant)
+    {
+        // todo
+    }
 }
diff --git a/src/TenantManagerv2.php b/src/TenantManagerv2.php
index 23a00c4c..1ef50505 100644
--- a/src/TenantManagerv2.php
+++ b/src/TenantManagerv2.php
@@ -5,6 +5,8 @@ declare(strict_types=1);
 namespace Stancl\Tenancy;
 
 use Illuminate\Foundation\Application;
+use Illuminate\Contracts\Console\Kernel as Artisan;
+use Stancl\Tenancy\Contracts\TenantCannotBeCreatedException;
 use Stancl\Tenancy\Exceptions\NoTenantIdentifiedException;
 use Stancl\Tenancy\Exceptions\TenantCouldNotBeIdentifiedException;
 
@@ -30,7 +32,7 @@ class TenantManagerv2
     /** @var callable[][] */
     protected $callbacks = [];
 
-    public function __construct(Application $app, Contracts\StorageDriver $storage)
+    public function __construct(Application $app, Contracts\StorageDriver $storage, Artisan $artisan)
     {
         $this->app = $app;
         $this->storage = $storage;
@@ -40,14 +42,38 @@ class TenantManagerv2
 
     public function createTenant(Tenant $tenant): self
     {
-        // todo make this atomic
+        $this->ensureTenantCanBeCreated($tenant);
+
         $this->storage->createTenant($tenant);
         $this->database->create($tenant);
-        // todo create database, optionally migrate
+        
+        if ($this->migrateAfterCreation()) {
+            $this->artisan->call('tenants:migrate', [
+                '--tenants' => [$tenant['id']],
+            ]);
+        }
 
         return $this;
     }
 
+    /**
+     * Ensure that a tenant can be created.
+     *
+     * @param Tenant $tenant
+     * @return void
+     * @throws TenantCannotBeCreatedException
+     */
+    public function ensureTenantCanBeCreated(Tenant $tenant): void
+    {
+        if (($e = $this->storage->canCreateTenant($tenant)) instanceof TenantCannotBeCreatedException) {
+            throw new $e;
+        }
+
+        if (($e = $this->database->canCreateTenant($tenant)) instanceof TenantCannotBeCreatedException) {
+            throw new $e;
+        }
+    }
+
     public function updateTenant(Tenant $tenant): self
     {
         $this->storage->updateTenant($tenant);
@@ -169,6 +195,11 @@ class TenantManagerv2
         return array_key_diff($this->app['config']['tenancy.bootstrappers'], $except);
     }
 
+    public function migrateAfterCreation(): bool
+    {
+        return $this->app['config']['tenancy.migrate_after_creation'] ?? false;
+    }
+
     /**
      * Add an event callback.
      *