diff --git a/assets/config.php b/assets/config.php
index 686d6619..f7939b78 100644
--- a/assets/config.php
+++ b/assets/config.php
@@ -79,9 +79,13 @@ return [
         // Features are classes that provide additional functionality
         // not needed for tenancy to be bootstrapped. They are run
         // regardless of whether tenancy has been initialized.
+        Stancl\Tenancy\Features\TenantConfig::class,
         Stancl\Tenancy\Features\TelescopeTags::class,
         Stancl\Tenancy\Features\TenantRedirect::class,
     ],
+    'storage_to_config_map' => [
+        // 'paypal_api_key' => 'services.paypal.api_key',
+    ],
     'home_url' => '/app',
     'migrate_after_creation' => false, // run migrations after creating a tenant
     'delete_database_after_tenant_deletion' => false, // delete the tenant's database after deleting the tenant
diff --git a/src/Features/TenantConfig.php b/src/Features/TenantConfig.php
new file mode 100644
index 00000000..24dc32e1
--- /dev/null
+++ b/src/Features/TenantConfig.php
@@ -0,0 +1,58 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Stancl\Tenancy\Features;
+
+use Illuminate\Foundation\Application;
+use Stancl\Tenancy\Contracts\Feature;
+use Stancl\Tenancy\Tenant;
+use Stancl\Tenancy\TenantManager;
+
+class TenantConfig implements Feature
+{
+    /** @var Application */
+    protected $app;
+
+    /** @var array */
+    public $originalConfig = [];
+
+    public function __construct(Application $app)
+    {
+        $this->app = $app;
+
+        foreach ($this->getStorageToConfigMap() as $configKey) {
+            $this->originalConfig[$configKey] = $this->app['config'][$configKey];
+        }
+    }
+
+    public function bootstrap(TenantManager $tenantManager): void
+    {
+        $tenantManager->eventListener('bootstrapped', function (TenantManager $manager) {
+            $this->setTenantConfig($manager->getTenant());
+        });
+
+        $tenantManager->eventListener('ended', function () {
+            $this->unsetTenantConfig();
+        });
+    }
+
+    public function setTenantConfig(Tenant $tenant): void
+    {
+        foreach ($this->getStorageToConfigMap() as $storageKey => $configKey) {
+            $this->app['config'][$configKey] = $tenant->get($storageKey);
+        }
+    }
+
+    public function unsetTenantConfig(): void
+    {
+        foreach ($this->getStorageToConfigMap() as $configKey) {
+            $this->app['config'][$configKey] = $this->originalConfig[$configKey];
+        }
+    }
+
+    public function getStorageToConfigMap(): array
+    {
+        return $this->app['config']['tenancy.storage_to_config_map'] ?? [];
+    }
+}
diff --git a/src/StorageDrivers/Database/DatabaseStorageDriver.php b/src/StorageDrivers/Database/DatabaseStorageDriver.php
index 62c5be51..206f91da 100644
--- a/src/StorageDrivers/Database/DatabaseStorageDriver.php
+++ b/src/StorageDrivers/Database/DatabaseStorageDriver.php
@@ -80,7 +80,7 @@ class DatabaseStorageDriver implements StorageDriver
     public function createTenant(Tenant $tenant): void
     {
         $this->centralDatabase->transaction(function () use ($tenant) {
-            Tenants::create(['id' => $tenant->id, 'data' => '{}'])->toArray();
+            Tenants::create(['id' => $tenant->id, 'data' => json_encode($tenant->data)])->toArray();
 
             $domainData = [];
             foreach ($tenant->domains as $domain) {
diff --git a/tests/TenantClassTest.php b/tests/TenantClassTest.php
index fc3965e8..4a3775f2 100644
--- a/tests/TenantClassTest.php
+++ b/tests/TenantClassTest.php
@@ -94,4 +94,15 @@ class TenantClassTest extends TestCase
         $this->expectException(\BadMethodCallException::class);
         $tenant->sdjigndfgnjdfgj();
     }
+
+    /** @test */
+    public function tenant_data_can_be_set_during_creation()
+    {
+        Tenant::new()->withData(['foo' => 'bar'])->save();
+
+        $data = tenancy()->all()->first()->data;
+        unset($data['id']);
+
+        $this->assertSame(['foo' => 'bar'], $data);
+    }
 }
diff --git a/tests/TenantConfigTest.php b/tests/TenantConfigTest.php
new file mode 100644
index 00000000..42aa6be5
--- /dev/null
+++ b/tests/TenantConfigTest.php
@@ -0,0 +1,35 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Stancl\Tenancy\Tests;
+
+class TenantConfigTest extends TestCase
+{
+    public $autoInitTenancy = false;
+    public $autoCreateTenant = false;
+
+    /** @test */
+    public function config_is_merged_and_removed()
+    {
+        $this->assertSame(null, config('services.paypal'));
+        config(['tenancy.storage_to_config_map' => [
+            'paypal_api_public' => 'services.paypal.public',
+            'paypal_api_private' => 'services.paypal.private',
+        ]]);
+
+        tenancy()->create('foo.localhost', [
+            'paypal_api_public' => 'foo',
+            'paypal_api_private' => 'bar',
+        ]);
+
+        tenancy()->init('foo.localhost');
+        $this->assertSame(['public' => 'foo', 'private' => 'bar'], config('services.paypal'));
+
+        tenancy()->end();
+        $this->assertSame([
+            'public' => null,
+            'private' => null,
+        ], config('services.paypal'));
+    }
+}