diff --git a/README.md b/README.md
index 77218892..f893f82c 100644
--- a/README.md
+++ b/README.md
@@ -217,6 +217,32 @@ You can use the `tenancy()` and `tenant()` helpers to resolve `Stancl\Tenancy\Te
    ]
 ```
 
+You can also put data into the storage during the tenant creation process:
+
+```php
+>>> tenant()->create('dev.localhost', [
+    'plan' => 'basic'
+])
+=> [
+     "uuid" => "49670df0-1a87-11e9-b7ba-cf5353777957",
+     "domain" => "dev.localhost",
+     "plan" => "basic",
+   ]
+```
+
+If you want to specify the tenant's database name, set the `tenancy.database_name_key` configuration key to the name of the key that is used to specify the database name in the tenant storage. You must use a name that you won't use for storing other data, so it's recommended to avoid names like `database` and use names like `_stancl_tenancy_database_name` instead. Then just give the key a value during the tenant creation process:
+
+```php
+>>> tenant()->create('example.com', [
+    '_stancl_tenancy_database_name' => 'example_com'
+])
+=> [
+     "uuid" => "49670df0-1a87-11e9-b7ba-cf5353777957",
+     "domain" => "example.com",
+     "_stancl_tenancy_database_name" => "example_com",
+   ]
+```
+
 When you create a new tenant, you can [migrate](#tenant-migrations) their database like this:
 
 ```php
diff --git a/src/Exceptions/CannotChangeUuidOrDomainException.php b/src/Exceptions/CannotChangeUuidOrDomainException.php
new file mode 100644
index 00000000..52817767
--- /dev/null
+++ b/src/Exceptions/CannotChangeUuidOrDomainException.php
@@ -0,0 +1,8 @@
+<?php
+
+namespace Stancl\Tenancy\Exceptions;
+
+class CannotChangeUuidOrDomainException extends \Exception
+{
+    protected $message = 'Uuid and domain cannot be changed.';
+}
diff --git a/src/TenantManager.php b/src/TenantManager.php
index b76a84a8..006bcce2 100644
--- a/src/TenantManager.php
+++ b/src/TenantManager.php
@@ -5,6 +5,7 @@ namespace Stancl\Tenancy;
 use Stancl\Tenancy\Interfaces\StorageDriver;
 use Stancl\Tenancy\Traits\BootstrapsTenancy;
 use Illuminate\Contracts\Foundation\Application;
+use Stancl\Tenancy\Exceptions\CannotChangeUuidOrDomainException;
 
 class TenantManager
 {
@@ -70,7 +71,14 @@ class TenantManager
         return $tenant;
     }
 
-    public function create(string $domain = null): array
+    /**
+     * Create a tenant.
+     *
+     * @param string $domain
+     * @param array $data
+     * @return array
+     */
+    public function create(string $domain = null, array $data = []): array
     {
         $domain = $domain ?: $this->currentDomain();
 
@@ -79,6 +87,13 @@ class TenantManager
         }
 
         $tenant = $this->jsonDecodeArrayValues($this->storage->createTenant($domain, (string) \Webpatser\Uuid\Uuid::generate(1, $domain)));
+
+        if ($data) {
+            $this->put($data, null, $tenant['uuid']);
+
+            $tenant = array_merge($tenant, $data);
+        }
+
         $this->database->create($this->getDatabaseName($tenant));
 
         return $tenant;
@@ -168,6 +183,12 @@ class TenantManager
     {
         $tenant = $tenant ?: $this->tenant;
 
+        if ($key = $this->app['config']['tenancy.database_name_key']) {
+            if (isset($tenant[$key])) {
+                return $tenant[$key];
+            }
+        }
+
         return $this->app['config']['tenancy.database.prefix'] . $tenant['uuid'] . $this->app['config']['tenancy.database.suffix'];
     }
 
@@ -254,6 +275,15 @@ class TenantManager
      */
     public function put($key, $value = null, string $uuid = null)
     {
+        if (in_array($key, ['uuid', 'domain'], true) || (
+            is_array($key) && (
+                in_array('uuid', array_keys($key), true) ||
+                in_array('domain', array_keys($key), true)
+            )
+        )) {
+            throw new CannotChangeUuidOrDomainException;
+        }
+
         if (\is_null($uuid)) {
             if (! isset($this->tenant['uuid'])) {
                 throw new \Exception('No UUID supplied (and no tenant is currently identified).');
diff --git a/src/config/tenancy.php b/src/config/tenancy.php
index c33f8f63..6ebd7251 100644
--- a/src/config/tenancy.php
+++ b/src/config/tenancy.php
@@ -43,4 +43,5 @@ return [
     ],
     'queue_database_creation' => false,
     'queue_database_deletion' => false,
+    'database_name_key' => null,
 ];
diff --git a/tests/TenantManagerTest.php b/tests/TenantManagerTest.php
index 050c729a..453730ea 100644
--- a/tests/TenantManagerTest.php
+++ b/tests/TenantManagerTest.php
@@ -4,6 +4,7 @@ namespace Stancl\Tenancy\Tests;
 
 use Illuminate\Support\Facades\DB;
 use Illuminate\Support\Facades\Storage;
+use Stancl\Tenancy\Exceptions\CannotChangeUuidOrDomainException;
 
 class TenantManagerTest extends TestCase
 {
@@ -194,4 +195,50 @@ class TenantManagerTest extends TestCase
         $tenant2 = tenant()->create('bar.localhost');
         $this->assertEqualsCanonicalizing([$tenant1, $tenant2], tenant()->all()->toArray());
     }
+
+    /** @test */
+    public function properites_can_be_passed_in_the_create_method()
+    {
+        $data = ['plan' => 'free', 'subscribed_until' => '2020-01-01'];
+        $tenant = tenant()->create('foo.localhost', $data);
+
+        $tenant_data = $tenant;
+        unset($tenant_data['uuid']);
+        unset($tenant_data['domain']);
+
+        $this->assertSame($data, $tenant_data);
+    }
+
+    /** @test */
+    public function database_name_can_be_passed_in_the_create_method()
+    {
+        $database = 'abc';
+        config(['tenancy.database_name_key' => '_stancl_tenancy_database_name']);
+
+        $tenant = tenant()->create('foo.localhost', [
+            '_stancl_tenancy_database_name' => $database,
+        ]);
+
+        $this->assertSame($database, tenant()->getDatabaseName($tenant));
+    }
+
+    /** @test */
+    public function uuid_and_domain_cannot_be_changed()
+    {
+        $tenant = tenant()->create('foo.localhost');
+
+        $this->expectException(CannotChangeUuidOrDomainException::class);
+        tenant()->put('uuid', 'foo', $tenant['uuid']);
+
+        $this->expectException(CannotChangeUuidOrDomainException::class);
+        tenant()->put(['uuid' => 'foo'], null, $tenant['uuid']);
+
+        tenancy()->init('foo.localhost');
+
+        $this->expectException(CannotChangeUuidOrDomainException::class);
+        tenant()->put('uuid', 'foo');
+
+        $this->expectException(CannotChangeUuidOrDomainException::class);
+        tenant()->put(['uuid' => 'foo']);
+    }
 }